How to win on TikTok
Expert insights and strategies for your business
How to win on TikTok in 2025? TikTok has revolutionised the social media landscape, and its influence shows no sign of waning in 2025. Whether you’re a small business or a large brand, TikTok offers immense potential for visibility, engagement, and growth. But how can your business truly “win” on this platform? With the right approach, TikTok can become a powerful tool in your digital marketing arsenal. In this blog post, we’ll explore key insights for 2025, show you how to leverage the platform effectively, and highlight best practices to help you succeed.
Why TikTok is a golden opportunity for businesses in 2025
TikTok continues to captivate millions of users worldwide. With over 1 billion monthly active users and a highly engaged audience, the platform presents a prime opportunity for businesses to connect with their target market. What makes TikTok especially attractive in 2025 is its ability to deliver organic reach that traditional ads may not. As TikTok’s algorithm evolves, the For You Page (FYP) continues to surface relevant content, offering great visibility for brands, even those with a smaller following.
Moreover, TikTok’s highly engaging short-form video content is a perfect fit for the attention spans of modern consumers. Users scroll quickly, and if your content is engaging and well-crafted, it can lead to significant visibility, whether or not your audience already follows you.
Key TikTok stats and insights for 2025
Understanding TikTok’s algorithm and how users interact with content will help you refine your approach. Here are some key stats to guide your strategy.
For You Page dominance: Around 78% of tiny accounts (0-500 followers), 73% of small accounts (501-2,000 followers), and 68% of medium accounts (2,001-10,000 followers) have their videos discovered on the FYP, which is the primary source of traffic for TikTok content.
Engagement rates: Smaller and mid-sized accounts often see higher engagement rates than large accounts. For example, personal accounts see a 7.06% engagement rate for carousels, compared to 5.85% for professional accounts.
SEO is essential: 5.95% of tiny accounts’ videos are found through search, indicating that even smaller accounts can capitalise on search engine optimisation (SEO) strategies to improve discoverability.
Trending sounds: While sounds (especially trending audio) can improve engagement, they should not be the sole focus. Content that provides value to the viewer remains the most effective way to build a loyal community.
How your business can leverage TikTok in 2025
Now that we’ve established why TikTok is such a valuable platform, let’s look at how you can utilise it for your business in 2025:
Create longer videos: In 2025, TikTok is embracing longer video formats (up to 10 minutes). While shorter videos remain popular, longer videos can increase engagement by allowing you to dive deeper into topics, showcase products, or tell a more comprehensive story. Test different lengths to see what resonates with your audience.
Use SEO to your advantage: If you’re a business trying to get discovered, think about your key phrases and keywords. Whether it’s “nail art”, “digital marketing tips”, or “luxury fashion”, include relevant keywords in your video captions, profile, and thumbnails. This is essential to improving discoverability through search.
Repurpose content: TikTok allows you to experiment with various formats, including images, carousels, and stories. Repurpose content from other platforms like Instagram, or create fresh content based on your existing materials. Carousels, while posted infrequently, can generate engagement – so don’t hesitate to try them.
Engage with your community: TikTok’s community is one of its greatest assets. Encourage your followers to interact with your content through calls-to-action (CTAs) and respond to comments. Creating content in response to user comments or questions can create a more personalised and engaged relationship with your audience.
Consistency over trending sounds: While trending sounds can help boost your visibility on TikTok, it’s not a magic formula for success. Instead, focus on creating content that is valuable, informative, and entertaining. Prioritise content that helps people, and you will build a more dedicated audience over time.
Best practices for success on TikTok
To maximise your success on TikTok in 2025, here are some tried-and-true best practices:
Post regularly: Consistency is key. Aim to post at least once a day or a few times a week to keep your brand top-of-mind for followers.
Post at the right times: Research shows that some of the best times to post are late at night on Saturdays or early Monday mornings. Use TikTok’s insights or third-party tools like Metrical to find the best time for your audience.
Engage with trends: It’s always useful to tap into popular trends, but make sure the trend aligns with your brand and message.
Use call-to-actions: Prompt your audience to engage with your content, whether it’s by asking them to comment, share, or follow. This interaction is key for boosting engagement.
Experiment with TikTok’s features: Don’t limit yourself to one format. Try different content types such as carousels, images, and stories to see what works best for your audience.
Is TikTok right for your business?
TikTok offers immense potential for businesses, especially those targeting younger audiences or those looking to engage through creative video content. But as with any platform, it’s important to assess whether TikTok aligns with your overall marketing goals.
Book a FREE digital marketing review with WYS communications
Want to know how to make TikTok work for your business? Or perhaps you’re wondering whether TikTok is the right platform for you? At WYS communications, we offer a FREE, no-obligation digital marketing review. We’ll assess your current digital marketing efforts, validate the right channels for reaching your audience, and provide actionable takeaways to help you improve and grow your business online.
This service is completely free with no obligations – whether you action our feedback with your team, by yourself, or not at all. Spaces are limited each month, so don’t miss your chance to take advantage of this valuable review.
Contact WYS communications today to book your FREE review and start making TikTok work for your business in 2025!
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