How animation can transform your marketing
How animation can transform your marketing
Did you know that content with animation can contribute to longer dwell times? Imagine the impact this could have, not just on your website but across all your digital platforms. More engagement, longer interactions, and higher conversion rates.
Animation isn’t just about adding flair. It’s a strategic tool that transforms how audiences interact with your brand. Dynamic animations can simplify complex ideas, highlight key messages and even create an emotional connection with your audience. For example, micro interactions like animated buttons or hover effects can guide the user to your website or app. While explainer animations can break down complicated concepts in seconds.
According to HubSpot, landing pages with videos can increase conversion rates by up to 86%. Studies show the animated videos are much more engaging than static visuals, leading to higher retention and interaction rates. Social media posts with animations see an increasing organic reach compared to static posts.
So, it’s a no-brainer. If you’re marketing digitally, it’s time to get animated.