Branding
Unlock the full potential of your brand with WYS. We blend deep insights and creative strategy to develop distinctive visual identities and cohesive brand assets that resonate. From brand strategy and identity creation to impactful activations, we ensure your brand is memorable and consistent across all touchpoints. Invest in your brand today to drive long-term growth and stand out in a crowded market.
View our branding packages
Whether you're a start-up looking for a cohesive visual identity or an established business seeking a rebrand, we have packages for all budgets. Check out our packages or get in touch with us today to discuss what works best for you.
The Brand Building Journey
Building a successful brand is a journey, and we're here to guide you every step of the way. From research and discovery to implementation and evolution, our approach ensures that your brand not only resonates today but remains relevant and impactful for years to come.
Wherever you are in your branding journey, the WYS team has the experience and skillset to support you. From building distinctive brand identities to implementing them across campaigns and activations, we ensure your brand’s visual style aligns with both short-term and long-term strategic goals.
1. Research & Discovery:
This foundational step involves deep market research, audience research, competitor analysis, and a brand audit. We seek to understand industry trends, target demographics, customer behaviours, and the competitive landscape. The goal is to identify the core problem or opportunity that the brand will address. This comprehensive research ensures that all subsequent branding efforts are aligned with market realities and consumer needs.
2. Brand strategy:
Here, we define the brand’s purpose, mission, and long-term vision. We craft a unique brand positioning, establish the brand personality, and clarify the value proposition. This step sets the strategic foundation for the brand, ensuring that it has a clear direction and a distinct voice in the market. The brand strategy guides all creative and tactical decisions, ensuring consistency and coherence across all brand touchpoints.
3. Naming & tagline development:
We develop a brand name that reflects the brand’s identity, values, and positioning. Alongside this, we create a memorable and concise tagline that encapsulates the brand’s essence. Both the name and tagline are key elements that shape the brand's perception and help differentiate it in the market.
4. Visual identity design:
We create a cohesive visual identity that includes logo design, colour palette selection, typography, imagery, and iconography. These elements work together to visually represent the brand and are documented in comprehensive brand guidelines. The logo is designed in harmony with the broader visual identity to ensure all elements reinforce the brand’s personality and positioning.
5. Messaging & communication:
This step involves crafting the brand story, key messaging, and defining the tone of voice. We develop a compelling narrative that communicates the brand’s journey, values, and mission. The messaging is tailored for different audiences and channels to ensure consistent and effective communication across all platforms.
6. Product & packaging design:
We ensure that the product design aligns with the brand’s identity and meets customer needs. This includes packaging design that reflects the brand and attracts customers, as well as user experience (UX) design for product interfaces or experiences. The design must be consistent with the brand’s overall visual identity and messaging, creating a seamless brand experience for consumers.
7. Testing & feedback:
We gather feedback on brand elements such as the logo, messaging, and product design from the target audience through consumer testing. Market testing may also be conducted in a controlled environment before a full rollout. This step is crucial for identifying potential improvements and ensuring that the brand resonates with its intended.
8. Implementation & rollout:
In this phase, we develop a comprehensive launch strategy and a bank of marketing assets to effectively introduce the brand to the market. This includes planning for the brand launch or rebranding campaign, creating a consistent online presence, and implementing a content strategy that aligns with the brand’s identity. Our goal is to establish a strong initial presence that not only raises awareness but also meets your strategic objectives across all brand touchpoints.
9. Monitoring & management:
Ongoing monitoring of the brand’s performance in the market is essential. This includes tracking brand perception, managing the brand’s reputation, and measuring brand equity over time. We also engage continuously with customers to maintain and strengthen brand loyalty, making adjustments as needed to ensure the brand remains relevant and impactful.
10. Evaluation & evolution:
We regularly assess the brand’s performance using key performance indicators (KPIs) and conduct brand audits to ensure it remains relevant and impactful. Based on these evaluations, we make necessary tweaks to the brand strategy and develop new brand assets as needed to adapt to emerging trends and consumer expectations. This step ensures that the brand continues to evolve over time while maintaining its core identity.
What to expect
Looking for a brand identity and guidelines to launch your brand or rebrand an existing business? Our tiered branding packages cater to all budgets, and each follows a structured approach to create a distinctive brand that sets you apart from competitors and aligns with your strategic goals.
Stage 1
Start-up meeting
An initial discussion to understand the client’s goals, expectations, and vision for the brand. This meeting sets the foundation for the entire project.
Stage 2
Workshop preparation work
Preparation of materials and insights for the upcoming workshop, including initial research and competitor analysis. This stage ensures that the workshop is productive and focused.
Stage 3
Project ‘Kick-off’ workshop
An in-depth session with the client to explore the brand’s mission, vision, values, and goals. The workshop helps define the brand’s strategic direction and aligns the team on key objectives.
Stage 4
Market research and competitor analysis
Detailed market research and competitor analysis to identify opportunities and refine the brand's market positioning. This step provides the insights needed to differentiate the brand and target the right audience.
Stage 5
Refine brand goals
Fine-tuning the brand’s goals based on insights gained from research and workshops. This stage ensures that the brand’s objectives are clear and aligned with market opportunities.
Stage 6
Build the brand visual identity
Delivering the brand’s visual elements, including the logo, colour palette, typography, and imagery. Crafting each element to reflect the brand’s personality, positioning, and strategic goals. Focusing on producing final, high-quality assets that ensure a cohesive look across all touchpoints.
Stage 7
Review and amends
Presenting the visual identity to the client for feedback and making necessary adjustments. This stage ensures that the brand’s visual identity accurately reflects the client’s vision and resonates with the target audience.
Stage 8
Brand guidelines
Developing comprehensive brand guidelines that detail how the brand should be represented across all platforms and mediums. These guidelines ensure consistency and integrity in the brand’s application.
View our branding packages
Whether you're a start-up looking for a cohesive visual identity or an established business seeking a rebrand, we have packages for all budgets. Check out our packages or get in touch with us today to discuss what works best for you.
Not sure which package is right for you?
Book a free consultation to explore which package will best meet your needs and set your business up for success.
