FAQ

1. 01
   What is the Cash Flow Accelerator?

   The Cash Flow Accelerator is a fully managed PPC (pay-per-click) marketing service specifically designed to help B2C businesses boost cash flow, drive revenue growth, save money on marketing costs and increasing ad spend effectiveness and saving businesses time by leading their PPC so they can redirect their efforts into other aspects of their business. For just £495/month, we handle everything from creating and optimising targeted campaigns to producing high-quality ad creatives, all while maximising ROI.

   With the Cash Flow Accelerator, you get a single, plug-and-play team that manages everything. Rather than spending hours learning, troubleshooting, and keeping up with trends, you get expert management from a team that creates, tests, and optimises your campaigns—eliminating costly trial and error and capturing opportunities you might otherwise miss.

2. 02
   What’s included in the £495/month package?
   For £495/month, you get:

   • Targeted PPC campaigns that generate immediate revenue growth
   • Ad creatives that capture attention and convert leads into sales
   • Audience profiling and segmentation to ensure your campaigns reach the right customers
   • Dedicated campaign management to optimise and refine your ads for maximum ROI
   • Ongoing performance analysis and reporting to track and improve results

   All managed by our expert team of PPC specialists, copywriters, and creatives.

3. 03
   Who is the Cash Flow Accelerator for?

   The Cash Flow Accelerator is ideal for B2C business owners who are looking to scale their marketing efforts efficiently. If you're seeking to maximise your ROI, drive revenue growth, and save time on managing digital marketing. It’s ideal for businesses looking to drive immediate revenue growth and maximise ROI, designed to deliver quick, impactful results.

4. 04
   What creative is included? And what isn’t?

   We take your existing creative assets—whether that’s static posts, videos, product, and lifestyle images—and transform them into high-performing, scroll-stopping ad creatives. This could involve elevating your current content with animation, adding dynamic layers, or taking your product imagery and creatively repurposing it to build entirely new assets.

   For example, we can:

   • Place your product in a relevant scene: Using AI and design tools, we can generate backdrops or environments that resonate with your audience, whether it’s seasonal (e.g., festive holiday settings) or culturally relevant to current trends or events. Don’t worry, AI isn’t just about cheesy graphics and bizarre hands—our tools help us automate long graphic design tasks, keeping things nimble, reactive, and cost-effective.
   • Create context-driven campaigns: Take a simple product image and integrate it into a story or concept, aligning it with themes that resonate with your target audience, such as sustainability, innovation, or convenience.
   • Customise assets for key moments: Use your existing product photos to craft creative that feels fresh and relevant for sales events, holidays, or cultural moments (e.g., Valentine’s Day, Black Friday, or trending memes).

   We also repurpose video assets to fit specific campaigns by re-editing, adding captions, or tailoring them to platform-specific dimensions and formats for maximum engagement.

   However, please note that this package does not include brand-new content creation, such as product photography or videography, or foundational brand elements like logos and visual guidelines. If you need new branding assets, we offer other packages designed to build a strong brand identity that can later be activated with the Cash Flow Accelerator.

   If there are specific content needs, we’re happy to help keep costs down by supporting you in writing briefs or scripts for you or your team to shoot your own content. We can then refine and edit this content to ensure it’s campaign ready.

5. 05
   How do I know if this is right for my business?

   If you're a B2C business owner looking to drive more sales through PPC but don’t want to deal with the time, expense, and effort of managing ads or continuously updating your content, this package is for you.

   It’s especially useful if you're looking for fast results, want to maximise your marketing budget, and save time and effort on running ads.

   Here’s what the Cash Flow Accelerator can do for you:

   • Make Money.
     Our team combines creative excellence and digital marketing expertise to drive revenue growth, translating your marketing spend into real sales.
   • Save Money.
     Unlike many agencies with retainers that rise based on your ad spend, we offer one flat, cost-effective fee. This frees up your budget to reinvest in growth, boosting profit margins without hidden costs.
   • Save Hours of Time.
     You might be trying to run PPC yourself, spending valuable hours learning and managing campaigns. Without deep expertise, this often leads to underwhelming results and wasted time.
6. 06
   Do I need to provide anything for the campaigns?

   Before starting, we’ll conduct an asset review to ensure there’s enough material to work with. This helps us assess the quality and suitability of your existing assets to create high-performing campaigns. Here’s what we’ll typically need:

   • Logos
   • Font files
   • Visual guidelines (not essential as a formal document, but we’ll require a clear colour palette at minimum, and, if available, any design devices, toolkits, or systems)
   • Imagery: Product-based businesses: High-quality product imagery is essential. While raw files aren’t necessary, the resolution must be good enough for repurposing.
     Service-based businesses: These elements are helpful but not critical.
   • Key brand assets: This could include pattern designs, iconography, branded templates, or any other distinct visual elements that are part of your brand identity.

   We can also work with:

   • Imagery: Ecommerce, lifestyle, studio, and stock (as long as they are aligned with your brand identity)
   • Animations, video content, and open files from any existing assets from any existing assets
   • 3D files, if available

   With these core assets, we can continuously create, repurpose, and optimise your creative to maximise ROI, ensuring your assets work as hard as possible. If a refresh is necessary, we’ll let you know.

   If additional content is required, we can assist by writing briefs to help your team or an external provider shoot or create new content cost-effectively. Once created, our team will refine and integrate these materials seamlessly into your campaigns.

   For everything else, including creative design and campaign management, we’ve got you covered.

   You’ll also need to provide access to your Meta Business Suite. If you’re not sure how to do this, or if you need help getting started, we can help you set up your Meta Business Portfolio as part of this service.

7. 07
   What platforms do you run PPC campaigns on?

   For this service, we focus exclusively on Meta Ads - Instagram and Facebook. By specialising in these platforms for the Cash Flow Accelerator, we’re able to keep our agency fees as low as possible while delivering exceptional results and maximum ROI.

   If you’re looking for a broader multi-channel approach, we also offer digital marketing packages that include Google, TikTok, Amazon, X, LinkedIn, and more. You can explore these options in our other packages here

8. 08
   How soon can I expect results?

   Our campaigns are designed to drive immediate revenue growth, so you can expect to see results within the first few weeks of your campaigns going live – which would typically be within two weeks of successfully handing over your assets. We also continuously optimise campaigns to ensure ongoing improvements.

   Some businesses see results straight away!

9. 09
   Are there any hidden fees?

   No hidden fees! The £495/month fee covers everything, including campaign setup, creative work, and ongoing management. The only additional cost is your ad spend, which will be agreed upon each month and paid directly to the advertising platform, Meta.

10. 10
    How much should I budget for ad spend?

    Recommended ad spend varies depending on your business size, KPIs, and the level of audience segmentation required. As a general guideline, we suggest a minimum ad spend of £500–£1,000 per month to give your campaigns the best chance of success. This budget enables us to gather enough data to optimise effectively and deliver a strong return on investment. The more you invest, the faster and more efficiently we can scale your campaigns.

    That said, your ad budget is entirely up to you. We’ve achieved great results for businesses spending as little as £2 a day, as well as those investing tens of thousands. Whatever your budget, we’ll tailor our approach to ensure every penny works as hard as possible to maximise your impact.

    And that’s the beauty of this package: regardless of your ad spend, our incredible fixed-price service ensures you maximise ROI. As your ad spend grows, you can reinvest your profits into scaling your business—all without worrying about increasing management fees.

11. 11
    Is there a contract or commitment period?

    No long-term contracts! The Cash Flow Accelerator is a flexible month-to-month package. While we aim to deliver impact within the first few weeks, we recommend committing to a minimum of 3 months to achieve the best results. That said, you’re free to cancel at any time, no strings attached.

12. 12
    Is there a limit on spaces in the Cash Flow Accelerator?

    Yes. We limit the number of businesses we enrol in the Cash Flow Accelerator each month to ensure we deliver exceptional results for every client. At this price point, and with the level of service we provide, maintaining a cap allows us to focus on quality and personal attention. If you’re interested, we recommend acting quickly before spots fill up!

13. 13
    How do I get started?

    Getting started is easy! Simply click here to book a call with our team or subscribe to the Cash Flow Accelerator directly. We’ll guide you through the onboarding process and start building campaigns that drive results for your business.

14. 14
    I don’t have the assets required. Do you offer any other services?

    Yes! If you’re missing key assets such as branding, product photography, videography, or content creation, we offer other packages specifically designed to help you build a solid foundation for your marketing. Once your brand is ready and you have the assets in place, you can activate them with the Cash Flow Accelerator.