Great design isn’t about precision

Did you know the Google logo is not a perfect circle? This is not a mistake. It’s a purposeful design choice that uses optical corrections.

These subtle adjustments are very common in design to make elements appear more balanced to the human eye, even if they aren’t mathematically precise.

In typography, optical corrections are very common. For example, in the letter B, the top curve is made slightly smaller to balance the bottom. In the letter E, the middle bar is shortened for visual harmony. Overshooting also applies to the letter O, which extends beyond its usual boundaries.

This technique extends to logos as well. For instance, the tilted E in Google adds a playful and friendly touch and for balance, the YouTube arrow is deliberately off centre. In UI design, buttons are made slightly larger to appear clickable and inviting. Packaging uses optical tricks to enhance appeal. For example, Pringles cans have slightly bulging sides to make them feel fuller. Physical products like smartphone, laptop, or vehicles often feature tapered edges to create an illusion of slimness and elegance. Apple products are a good example of this design approach.

Optical corrections aren’t about perfection. They are about ensuring that a design feels right to the eye. They create a harmonious experience across brand design, product design and user interfaces, improving brand recognition, memorability and enhancing storytelling.

Looking to make your designs more visually appealing and enhance your brand storytelling? Book a free consultation today via our website or DMs.