Are you tailoring your content to each platform?

If not, your message might be getting lost.

Social media platforms are unique ecosystems, and their UI can often obscure your content if you don’t respect safe spaces.

Each platform has its own quirks from TikTok’s UI overlays to Instagram’s story margins.

If you’re not designing with these in mind, key parts of your content like logos, CTAs, or even messaging can be cut off, hidden, or lost.

Let’s look at some examples of platforms specific safe spaces:

• For TikTok, you need to be mindful of the video UI overlays, including buttons, captions, and text fields at the edges of your video as they can obscure important elements of your content.
• For Instagram safe zones, ensure your CTAs and texts aren’t cropped by use navigation bars.
• For Amazon, file sizes and placement guidelines vary by banner type and platform display.

By understanding these guidelines, you can be mindful when shooting your content to have maximum impact on all the platforms.

When you’re ready to to optimise your content for every platform, get in touch for our 2026 social media cheat sheets featuring safe space, guidelines, templates and best practises to make your content shine.