Aloha 65
Out of the Blue campaign

WYS campaigns = immediate impact

In the first 3 months of launching our newly devised ‘Out of the blue’ brand campaign for Aloha 65, we saw a 30% increase in followers across all platforms, with organic engagement rates of up to 33% in this growing audience. This led to 180% YOY sales growth to kick off our ongoing partnership with the tropical spirit brand.

‘Out of the Blue’ encapsulates the spirit of Aloha 65 - a flavour and finish that excites and surprises drinkers.

Referencing a year-round drinking experience, Aloha 65 can be savoured by the blue summer sea, under the blue winter sky and always from our beautiful blue bottle.'

“Say Aloha to getting out back out there.

Say Aloha to al fresco and apres sea.

Say Aloha to trying new things, and old things.

Say Aloha to trying new things again.

Welcome back thrill seekers, chill seekers, and unforgettable experiences.

Mixing it up, unrestricted. 

Aloha 65, Try something out of the blue.”