We helped Piz Buin launch their first major ATL campaign in more than five years with ‘Get it On’, a campaign to educate consumers on how to practise safer sun.

WYS communications created hundreds of assets across paid social, YouTube, Amazon and OOH.

The integrated, multi-channel campaign saw Piz Buin become the fastest growing brand in value sales compared to previous year across the Top 5 Brands in value sales within the Sun Protection and After Sun Category with 104% YOY sales growth.