Camden & Islington council
Future Parks Accelerator: marketing strategy and social media training

The team at WYS communications worked with Camden and Islington councils to support the Future Parks Accelerator and raise awareness of parks, their features and health benefits and their importance to communities who need it most.

This project focussed on seeing diverse audiences spending longer in parks and the long-term aim of seeing a healthier community, costing less money for strained health services.

WYS communications considered user experience, tone of voice and identified communications themes, tactics and channels to develop a phased communications strategy that carried this awareness campaign from launch to completion.

In order to implement the communications strategy sustainably, WYS communications also provided social media training to council park staff and volunteers.