Double Elephant Print Workshop is a Community Interest Company offering courses, resources and support to professional printmakers, artists and beginners alike.
In 2021, WYS communications partnered with DEPW on an ongoing digital marketing retainer and helped the collective achieve fundraising and community engagement objectives by creating a thorough and considered communications plan.
By establishing a tone of voice that emphasised Double Elephant’s community status and implementing this into an objective-focussed digital marketing plan that demonstrates the relevance of DEPW to both the artist community and funders such as Exeter City Council and Arts Council England, we’ve supported Double Elephant in achieving several milestones.
After receiving additional ACE funding in 2022, we created and implemented a project marketing plan for ’24 Days of Print’ to grow attendance at events and to reach more people online.
Our 24 Days of Print content for Double Elephant saw an increased reach of 110% vs 2021, a 266% increase in online engagement and a 147% increase in web traffic. All face-to-face events were fully attended.
We then analysed this data on behalf of Double Elephant to demonstrate the benefit of their funding to ACE and to support future funding applications:
16% increase in new customers, meaning new funding sources for this CIC.
Consistent >50% email open rate.
Consistent >12% email click-thru rate.
Launch and uptake of ‘Friends of’ membership plan.
147% increase in web traffic.