The Good Store
Launching a new, sustainable department store

We helped environmental community charity, Groundwork, launch a new, sustainable department store with a brand identity, guideline, retail design and marketing launch plan.

It was great fun bringing this amazing store concept to life, building a fun and energetic brand with a purpose.

The integrated launch plan ranged from OOH to email marketing, while establishing a brand tone of voice across all platforms.

Utilising our digital strategy, including paid media & influencer mapping, we achieved half a million targeted impressions in the opening 2 weeks with a CPM of just £1.15!

The Good Store sells a fantastic range of products across furniture, clothing, accessories, health & beauty, kids, household and more with all profits being put back into local projects to change places and lives for good.

The Good Store launched with a temporary pop-up at 23-25 & 27 South Molton Street and is now looking for a new location.

Follow @thegoodstoreuk to keep up to date!

The Good Store. Gif