Green’s Desserts
Digital communications strategy and integrated digital marketing management
Partnerships don’t get much sweeter than this!
After reigniting digital communications for the heritage baking brand, Green’s, we’re continuing to work together to grow and engage a loyal audience who are big on buying boxed cake kits, baking aids and blancmange.
So far, we’ve:
Developed a refreshed communications plan, supported with a fun and inviting tone of voice that boosts audience engagement.
Boosted email open rates, with click-thru rates of 10%, from customers who spend and return.
Increased PPC ROI by 46%.
Achieved consistent PPC ROIs of 7+.
...Eaten loads more cake.
Results