Green’s Desserts
Digital communications strategy and integrated digital marketing management
![](https://wys-communications.com/wp-content/uploads/2023/09/Greens_Cover-1024x345.jpg)
Partnerships don’t get much sweeter than this!
After reigniting digital communications for the heritage baking brand, Green’s, we’re continuing to work together to grow and engage a loyal audience who are big on buying boxed cake kits, baking aids and blancmange.
So far, we’ve:
Developed a refreshed communications plan, supported with a fun and inviting tone of voice that boosts audience engagement.
Boosted email open rates, with click-thru rates of 10%, from customers who spend and return.
Increased PPC ROI by 46%.
Achieved consistent PPC ROIs of 7+.
...Eaten loads more cake.
![](https://wys-communications.com/wp-content/uploads/2023/09/1-min-683x1024.jpg)
![](https://wys-communications.com/wp-content/uploads/2023/09/Greens_Black_Friday_Email_Banner_0132111-1700x1700.jpg)
![Social media ad for Green's.](https://wys-communications.com/wp-content/uploads/2023/09/Greens_ad_3.jpg)
![Social media ad for Green's.](https://wys-communications.com/wp-content/uploads/2023/09/Greens_ad_2.jpg)
![Social media ad for Green's.](https://wys-communications.com/wp-content/uploads/2023/09/Greens_ad_1.jpg)
![](https://wys-communications.com/wp-content/uploads/2023/09/6-min-1133x1700.jpg)
Results
![](https://wys-communications.com/wp-content/uploads/2023/09/Greens_results@2x-1700x677.png)