Lucozade Sport – Strava campaign
![Lucozade Sport x Strava creative campaign.](https://wys-communications.com/wp-content/uploads/2023/09/Lucozade_Cover-min-copy-1024x345.jpg)
We produced creative content for the Lucozade website, organic social, and supporting paid media campaign promoting a new Strava challenge and celebrating Lucozade Sport's ongoing Strava partnership.
The campaign resulted in record participation for Lucozade Sport in a Strava challenge (256,564) and increases in social media engagement, following, and website traffic.
![Lucozade Sport x Strava creative campaign.](https://wys-communications.com/wp-content/uploads/2023/10/WYS-communications-Lucozade-Sport-Strava-01-1024x1024.jpg)
![Lucozade Sport x Strava creative campaign.](https://wys-communications.com/wp-content/uploads/2023/10/WYS-communications-Lucozade-Sport-Strava-02-1024x1024.jpg)
![Lucozade Sport x Strava creative campaign.](https://wys-communications.com/wp-content/uploads/2023/12/Lucozade-Sport-Strava-Challenge-Badge-e1701787645918-885x1024.png)
Results
![](https://wys-communications.com/wp-content/uploads/2023/10/Lucozade_results-1700x365.png)