Yamaha Music London approached WYS communications to ideate an activation that increases store footfall, awareness and sales leads for their acoustic piano range.

We composed ‘Jazz & Notes’, an event concept that paired exceptional English wine with jazz piano, expressing the essence of each glass through the richly expressive sound of the SX series.

The event coincided with both English Wine Week and Make Music Day and the amplification from both guests and artists post-event saw this become Yamaha Music London’s most seen and engaged with in-store event.

The event helped build an engaged piano customer database of HNWI, musicians and enthusiasts.